Some of our housemade sodas: celery, blueberry, cream, strawberry, ginger

Back-to-local, small-batch processing with our scratch-made sodas syrups. Cream and Celery is scratch-made in house, and Black Cherry is made only when black cherries are in season.

One of the biggest changes in Jewish Deli history has been consolidation of the soda industry, from hundreds of small-batch, regional and local soda alchemists in the New York area alone, to just a few brands recalling that era and those flavors, in name only. Dr. Brown’s, for example, is owned by Pepsi and made with high fructose corn syrup and artificial ingredients.

Herbal extracts mixed with mineral water were popularized at the turn of the century, conceived as health-inducing concoctions.

While people seek these flavors for their enduring timelessness, and to revisit memories, the experience of them being made by small local purveyors has been lost. We want to put the authenticity back into these classics by making them ourselves from scratch.

Our classic, heritage flavors include celery, cream, cardamom, ginger ale. Our seasonal flavors have included strawberry, cherry, blood orange, mandarin, and meyer lemon.

We’ve eliminated demand for nearly 20,000 bottled beverages a year, displacing out-of-season, corn-syrup sodas with seasonal, natural flavors, and 360,000 plastic straws a year by offering cardboard straws.

Here’s to the movement towards seasonal connectedness, more local processing, lower carbon emissions, fewer cans and bottles wasted, fewer commodity crops (high-fructose corn syrup), and fewer heavy fossil-fueled bottled beverages transported across the country from centralized facilities owned by conglomerates . . . [glasses 'clink'].